SUSTAINABLE DEVELOPMENT OF RURAL TOURISM: A BIBLIOMETRICS ANALYSIS USING R BIBLIOSHINY

Tóm tắt

The purpose of this study is to systematise studies on the sustainable development of rural tourism from 1990 to 2025, with materials selected from the Scopus database, including 322 articles. The results of the annual publication show that the number of publications is continuously increasing, with 2024 having the most significant number, at 45 articles. The magazine with the most publications is Sustainability (Switzerland). Author Wang Y is the most effective researcher; The most cited material is that of Garro B. In addition, this study synthesises topic trends through the appearance and disappearance of keywords over time. Through the analysis of the thematic map, it is shown that fast-growing thematic clusters include rural tourism, with a focus on environmental protection. The cluster China focuses on subjects such as sustainable rural tourism development, traditional village preservation, community empowerment, and rural economic improvement. The cluster Europe mainly focuses on rural landscapes, farms, and consumer behaviour. Thematic clusters will develop in the future, focusing on changes in land use, with essential topics including socio-economic impacts and ecological services. Niche themes include environmental effects, innovations in education, and agricultural products to support rural tourism. Additionally, biodiversity clusters and North American countries are emerging or declining clusters. This paper provides an overview of the research situation on rural tourism development, thereby helping researchers to orient their future research.