Issue

Vol. 25 No. S3 (ICA 2025)

Issue Published : July 28, 2025

Date Log

Submitted

September 24, 2025

Published

July 28, 2025

This work is licensed under a Creative Commons Attribution 4.0 International License.

THE IMPACT OF THE GREEN ECONOMY DEVELOPMENT STRATEGY ON OPERATIONAL EFFICIENCY OF ECOTOURISM BUSINESSES

https://doi.org/10.62985/j.huit_ojs.vol25.noS3_ICA.294

Nguyen Van Nhung

Corresponding Author(s) : Nguyen Van Nhung

nhungnv@huit.edu.vn

HUIT Journal of Science, Vol. 25 No. S3 (ICA 2025)
Article Published : July 28, 2025

Abstract

The article examines the impact of green economy development strategy on the operational performance of ecotourism enterprises in Vietnam. Research results indicate 5 influencing factors including: (1) Digital technology application in tourism (DTA); (2) Digital transformation support policies (DTS); (3) Sustainable tourism startup ecosystem (STE); (4) Raising community awareness of green tourism (RCA) and (5) Business model innovation in tourism (BMI). Based on these research findings, the author proposes several management implications to help ecotourism enterprises develop solutions to improve operational performance and promote sustainable tourism development in the context of green economy.

Keywords

Green economy ecotourism digital technology sustainable startups innovation sustainable development

Nguyen Van Nhung. (2025). THE IMPACT OF THE GREEN ECONOMY DEVELOPMENT STRATEGY ON OPERATIONAL EFFICIENCY OF ECOTOURISM BUSINESSES. HUIT Journal of Science, 25(S3_ICA), 335–344. https://doi.org/10.62985/j.huit_ojs.vol25.noS3_ICA.294