ASSESSING MEMBER BENEFITS IN AGRICULTURAL COOPERATIVE PARTICIPATION AND SOLUTIONS FOR INCREASING MEMBERSHIP THROUGH ENHANCED MEMBER BENEFITS

Abstract

The study aims to assess the advantages accruing to members who participate in the agricultural cooperative model and to propose solutions for augmenting membership by enhancing the benefits offered to participants. The research methodology involved the collection of pertinent documents, field investigations, and the administration of a survey to 300 individuals who are affiliated with the Tan Binh Agricultural Cooperative, located in the Thanh Binh district of Dong Thap province. Additionally, 12 in-depth interviews were conducted with both leaders and members of the cooperative. The collected data were subsequently subjected to analysis using SPSS descriptive statistics software. The findings of this research indicate that the primary motivations for individuals to join cooperatives include purchasing materials at reduced prices (91.3%), enhancing production capabilities and working conditions (85.7%), and availing themselves of cooperative services (79%). Other contributing factors include cost reduction in production and improvements in the quality and quantity of agricultural products. Regarding the evaluation of benefits stemming from cooperative participation, members identified the following advantages: (1) access to services that support production activities; (2) an increase in personal income; (3) opportunities for participation in training programs designed to enhance qualifications and skills relevant to production activities. These elements constitute pivotal factors that cooperatives should prioritize in order to sustain, expand, and augment member benefits. By ensuring increased income for members, cooperatives can establish a strong foundation for mobilizing and encouraging more individuals to join their ranks.