DEVELOPING SILK-BASED TOURISM IN ASSOCIATION WITH SUSTAINABLE AGRICULTURE IN LAM HA, LAM DONG PROVINCE

Abstract

As sustainable tourism development evolves and circular economy principles take deeper root, the inclusion of traditional crafts, particularly sericulture, in experiential tourism has emerged as an appealing strategy embraced across various countries. This paper seeks to recommend strategic directions for the development of silk-based tourism in Lam Ha, Lam Dong province, an area with a long-standing tradition of mulberry cultivation, silkworm farming, and silk weaving, and where local resources are favorable. Based on field research and a review of successful tourism examples from places like Van Phuc (Hanoi), Tan Chau (An Giang), San Kamphaeng (Thailand), and Como (Italy), the study proposes four main types of tourism products: (1) experiences related to silk farming; (2) educational tourism focused on traditional crafts; (3) creative and wellness tourism that includes silk; and (4) shopping and souvenirs related to silk. These product divisions not only align with current market trends but also foster sustainable local economic development and preserve cultural heritage.