Le Kim Lien. “ROLE OF GEN Z IN GREEN BEHAVIOR: EXPLORING THE MEDIATING EFFECT OF ENVIRONMENTAL AWARENESS ON THE INFLUENCE OF GREEN ADVERTISING AND ECO-LABELS IN VIETNAM’S EMERGING MARKET”. HUIT Journal of Science, vol. 25, no. S2_ICA, July 2025, pp. 200-11, doi:10.62985/j.huit_ojs.vol25.noS2_ICA.227.