Vu Thi Thu Huong and Nguyen Ha Thanh Binh 2025. ENHANCING THE BRAND VALUE OF VIETNAMESE BÁNH MÌ IN TOURISM DEVELOPMENT OF HO CHI MINH CITY. HUIT Journal of Science. 25, S3_ICA (Jul. 2025), 58–68. DOI:https://doi.org/10.62985/j.huit_ojs.vol25.noS3_ICA.242.